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Simplify · AI & Automation

AI setup and automations for small businesses.

Get an AI assistant set up around your business and learn to use it yourself, or hand a repeat task to an automation we set up, test and look after.

AI Assistant Setup & Training, €179 · Automations, from €299 setup · Bigger projects · Free automation diagnostic

How it works for one business

From your business information to an assistant you can use.

Follow Wren & Hearth, a fictional gift shop in Kerry, through the three stages of the service.

What Áine sends us before the session. A short questionnaire and things the shop already has. No special format needed.

Questionnaire

Business
Wren & Hearth, homeware and gifts, Main Street, Kerry
About
Hand-thrown ceramics, small-batch candles, linens and wrapped gift sets. Run by Áine.
How we sound
Warm and plain. Short sentences. Sign off “Áine”. Never “cheap”.
Help wanted with
  • Replying to customer messages
  • Turning photos into posts
  • Customer information for Christmas

xlsxprice-list

No. 4 Spiced Fig candle€32
Hearthside mug€22
Oat & sage soap trio€18
The Night In gift set€52
+ 14 more lines

docopening hours

  • Tuesday to Saturday10am to 6pm
  • Thursdays in Decemberuntil 8pm
  • Christmas Eve10am to 2pm
  • Sunday and MondayClosed

docpolicies

  • Exchanges: within 28 days with a receipt or gift receipt. Without one, a credit note at today’s price.
  • Candles: can’t be exchanged once lit.
  • Gift wrapping: free until Christmas Eve.
  • Delivery: gift sets within Ireland. Order by 17 December.

docfaqs

Do you do gift vouchers?

Yes, any amount, in a hand-stamped envelope.

Can I order by message?

Yes. Tell us what you’d like and we’ll have it wrapped for collection.

Your answers shape everything in the next stage.

What we set up together in the 90-minute session. One project in your own Claude or ChatGPT account, organised around the shop.

Wren & Hearth assistantConceptual view

Business files

  • shop-info
  • price-list
  • policies
  • faqs

Instructions

“You help Áine, who owns Wren & Hearth. Use the files for prices, hours and policies. If something isn’t there, say so and ask. Warm, plain, short sentences. Everything is a draft for Áine to check.”

Three tasks, ready to reuse

  • Reply to a customerPaste the message. It drafts a reply that follows the policies file.
  • Photos and notes into a postAdd photos and rough notes. It drafts a caption and lists anything to confirm.
  • Customer informationSigns, emails or notices built only from your files.

Keeping it current

Prices change? Replace price-list. A new question comes up twice? Add it to faqs. Then start a fresh chat.

Conceptual illustration, not a screenshot. Projects with instructions and files are available in Claude and ChatGPT, depending on your plan. We confirm what yours supports before the session.

You do the setting up with us, so you know where everything is.

Three drafts from Áine’s first week. Each one uses the shop’s own information. Áine checks them and decides what goes out.

Customer reply

Ciara, on InstagramHi! I got the Spiced Fig candle as a present but I already have one. No receipt though, can I swap it?

Draft replyHi Ciara, thanks for getting in touch. As long as the candle hasn’t been lit, we can swap it. Without a receipt, we’ll give you a credit note for today’s price, €32, to use on anything in the shop. Pop in any time Tuesday to Saturday, 10am to 6pm. Áine

Usedpoliciesprice-listshop-infotone

Photos and notes into a post

Phone photo of two speckled mugsProduct photo of mugs on a shelf

Áine’s notes“hearthside mugs back in. speckled. 4 colours?? good teacher gift”

Draft captionHearthside mugs are back on the shelf. Speckled stoneware, 350ml, and just right for a slow cup of tea. €22 each, and a lovely gift for a teacher. Pop in Tuesday to Saturday, or message us and we’ll put one aside.

To confirm: your notes say “4 colours??”, so the number of colours is left out until you check.

Usedprice-listshop-infotone

Product images are 3D renders.

Customer information

Christmas at Wren & Hearth

  • Tuesday to Saturday10am to 6pm
  • Thursdays in Decemberuntil 8pm
  • Christmas Eve10am to 2pm

Free gift wrapping on everything until Christmas Eve. Gift sets from €38. Order by 17 December for delivery in Ireland.

Usedshop-infopoliciesprice-list

Illustrative drafts for a fictional shop. Your tasks are chosen with you.

See what’s included

AI Assistant Setup & Training

€179 one-off

  • Questionnaire and preparation
  • 90-minute online session
  • Your guide and a follow-up call
Enquire about your AI setup See everything that’s included

No VAT added. Any AI subscription is separate.

AI Assistant Setup & Training

Your business. Your AI assistant. Set up together, ready for everyday use.

A complete setup service: we prepare your workspace from your information, set it up with you, and make sure you can use and update it yourself.

€179

one-off, no VAT added

Enquire about your AI setup

What are you setting up?

One workspace in Claude or ChatGPT, holding your business information, your instructions and your three tasks.

What do I need to provide?

A short questionnaire, plus things you already have: prices, opening hours, policies, common questions and a few messages you’ve written.

What happens in the 90 minutes?

Online, we set up the workspace with you, show you how it works, then you practise your three tasks with us beside you.

What will I have at the end?

Your workspace in your own account, three reusable tasks and a personalised getting-started guide.

Will I know how to use it myself?

Yes. You do the tasks yourself in the session, the guide shows you how to update it, and there’s a follow-up call within 14 days.

What’s included

  • Short pre-session questionnaire.
  • Preparation using the business information you supply.
  • One configured AI workspace in an agreed tool.
  • Your business context and instructions, written with you.
  • Three agreed everyday tasks, practised together.
  • 90-minute online setup and training session.
  • Personalised getting-started guide.
  • One 20-minute follow-up call within 14 days.

You learn to use and maintain the workspace yourself. Any paid AI subscription is separate. We’ll agree the tool and what you need before the session.

Your getting-started guide

Sample guide page: how your workspace is organised Sample guide page: the three tasks, with prompts to reuse Sample guide page: how to check AI-generated content
  • How your workspace is organised
  • Updating your business information
  • Your three tasks, with prompts to reuse
  • Your instructions, explained
  • Checking drafts before they go out
  • Troubleshooting and next steps

Sample guide for a fictional shop, 7 pages. Yours is written for your business and your tasks.

How it works for other businesses

You choose three tasks for your session. Here’s the same approach for four different businesses.

Illustrative examples for fictional businesses
The everyday problem
An electrician’s admin piles up in the evenings. Quotes, replies and the job list all compete for the same few hours.
What we set up and practise
Services, call-out area and quoting notes as context. Practise: a weekly admin plan from real deadlines.
Why it makes things easier
Admin time starts with an order to work in, built from your own deadlines, instead of a blank page.

Request“I have three hours for admin this week. Two quotes are due tomorrow, and I need to reply to a new enquiry. Help me prioritise.”

Your three hours
  1. Reply to the new enquiry and confirm the details you need20 min
  2. Prepare the two quotes for review90 min
  3. Check outstanding admin and update your job list30 min
  4. Keep free for anything urgent40 min
The everyday problem
A café has good photos on the phone, but there’s never time to turn them into posts.
What we set up and practise
The menu, prices, opening hours and tone as context. Practise: planning posts from photos and clips you already have.
Why it makes things easier
You get a plan and first drafts to edit, and missing facts are left for you to fill in rather than guessed.

Request“I have photos of our lunch special, coffee and counter, plus a short preparation clip. Help me plan three different posts.”

Three post ideas
  • Dish photo
    Lunch specialWith the confirmed price and serving hours.
  • Prep clip
    Behind the counterA short caption about how it’s made.
  • Coffee photo
    Coffee breakA simple invitation to visit.

Draft caption: lunch special

Today’s lunch special is [dish name], served [serving hours] for [price]. See you at the counter.

The everyday problem
A salon gets the same rebooking and cancellation messages every week, and each reply is written from scratch.
What we set up and practise
The cancellation policy, services and booking process as context. Practise: replies that follow the policy.
Why it makes things easier
Replies stay consistent with your policy, and you still check and send each one yourself.

Request“Our policy allows appointment changes with at least 24 hours’ notice. Draft a friendly reply to someone asking to move next week’s appointment.”

Draft for you to check and sendTo: Aoife

Hi Aoife, thanks for getting in touch. As your appointment is next week, you’re within our notice period. What day and time would suit you instead? I’ll check availability and confirm.

The everyday problem
A guesthouse answers the same arrival questions by email, and the details live in old messages.
What we set up and practise
Check-in times, parking, Wi-Fi details and approved local recommendations as context. Practise: planning a welcome guide.
Why it makes things easier
You get a structured first draft to edit, built from details you’ve already supplied.

Request“Help me plan a welcome guide using the check-in details, parking instructions and local recommendations I’ve supplied.”

Welcome guide outline

  1. Arrival and parking
  2. Check-in instructions
  3. Wi-Fi and useful facilities
  4. Your approved local recommendations
  5. How to contact you

Useful support. You stay in charge.

Your AI assistant helps you organise information, develop ideas and prepare drafts. You check important details and approve what goes out.

Your workspace stays in your own account. We’ll show you how to update its business information and work with anonymised examples where appropriate.

This package covers setup and training. Automatic sending, publishing and app connections are separate features or projects, depending on your tools.

Small business automations

Systems that run while you get on with the work

Pick the problem that's costing you the most time. We set the system up, test it properly and keep an eye on it afterwards. Our systems are built around Gmail and Google Workspace. If you use something else, we'll check what's possible before we quote.

Standard systems start from €299 setup + €59/month. No VAT added.

The five standard systems, with their starting prices. Two or more systems together? See the packages below.

Enquiry Auto-Reply

Enquiries that arrive while you're busy can wait hours for an answer.

When someone emails you or fills in your website form, they get a professional acknowledgement straight away, at any time of day. Genuine enquiries are scored HOT, WARM or COLD and logged, and you're told about the ones that need your attention. Complaints and sensitive messages don't get an automatic reply; they come straight to you.

Good for: any business that gets enquiries by email or through its website.

One channelFrom €299 setup+ €59/month
Email + websiteFrom €399 setup+ €79/month

Review Nudge

Asking for reviews is easy to forget, even when customers are happy.

Two days after a job or visit, the customer gets a friendly email asking for a Google review. Each customer is asked once, and there's nothing for you to remember.

Good for: businesses that rely on Google reviews.

Single systemFrom €299 setup+ €59/month

Invoice Chaser

Chasing unpaid invoices takes time and can feel awkward.

If an invoice is still unpaid, polite reminders go out at 7, 14 and 21 days, and stop once the payment is recorded. You don't have to keep track of who to chase.

Good for: trades, consultants and anyone who invoices after the job.

Single systemFrom €299 setup+ €59/month

Booking Reminder

Missed appointments cost time you can't get back.

Customers get a confirmation email when they book and a reminder 48 hours before. Rescheduled bookings are handled too. Reminders can help reduce no-shows and give you earlier notice of cancellations.

Good for: salons, clinics, physios and driving instructors.

Single systemFrom €299 setup+ €59/month

Win-Back Message

Regular customers sometimes drift away without anyone noticing.

When someone hasn't been back for 90 days, they get a friendly email with an offer you choose. It only goes to people who've agreed to hear from you, and each person gets it once.

Good for: salons, beauty, pet services and other repeat-visit businesses.

Single systemFrom €299 setup+ €59/month

Enquiry Auto-Reply: one channel or both

Single channel

Enquiry Auto-Reply

From €299 setup
+ €59/month

Don't leave potential customers waiting. When someone contacts your business, they get a professional response automatically, even when you're busy, on a job or finished for the day. The system picks out genuine enquiries, highlights promising leads and keeps everything organised, so you know who needs your attention.

Everything included, and how channels work
  • One enquiry channel: business email or website contact form
  • Automatic enquiry acknowledgements
  • AI-assisted enquiry classification
  • HOT, WARM and COLD lead scoring
  • Enquiry logging
  • Notifications for important enquiries
  • Appropriate handling of complaints and sensitive messages
  • Initial setup and testing
  • Ongoing workflow monitoring and maintenance

Choose either your business email or your website contact form. Need both connected? See the Email + Website option. For email, Gmail and Google Workspace are currently supported. Other email providers and website platforms are checked for compatibility before we quote.

Enquire about this system
Email + Website

Complete Enquiry Management

From €399 setup
+ €79/month

Two ways for customers to contact you. One organised system to manage them. Whether an enquiry arrives by email or through your website, it's acknowledged, assessed and recorded automatically. Everything comes together in one place, so you can keep on top of potential work without checking several channels.

Everything included, and how channels work
  • Business email integration
  • Website contact form integration
  • Automatic acknowledgements across both channels
  • AI-assisted lead classification
  • HOT, WARM and COLD lead scoring
  • Centralised enquiry tracking
  • Important enquiry notifications
  • Duplicate-response protection
  • Initial setup and testing
  • Ongoing monitoring and maintenance

For businesses that get enquiries both by email and through their website. This is one system with two connected enquiry sources, not two separate systems. Additional inboxes or specialist integrations may need a tailored quotation.

Enquire about this system

Starting prices

Each price is a one-off setup fee plus a monthly fee. We aren't registered for VAT, so no VAT is added to any of our prices. Final scope and included connections are confirmed in writing before any work begins.

Single automation
From €299 setup
+ €59/month

One standard automation system, including its agreed connection, setup, testing and ongoing monitoring.

Enquire
Two-System Package
From €499 setup
+ €89/month

Two separate, complementary systems set up to work together, such as Enquiry Auto-Reply with Review Nudge, or Enquiry Auto-Reply with Invoice Chaser. This is two different systems, not one system with two enquiry channels.

Enquire
Additional automation
From €149 setup
+ €35/month

For existing customers adding another standard system that fits their current setup. Anything more complex is quoted separately.

Enquire
Custom automation
Tailored quotation

For more advanced workflows, several integrations, or processes that don't fit our standard packages.

Discuss your requirements

What the monthly fee covers

The agreed level of workflow operation, monitoring, error alerts, routine maintenance, and support for problems affecting the system we installed. Normal AI processing is included, within the level of use agreed in your quotation. We won't add AI charges without agreeing them with you first. New features, major changes and new integrations are quoted separately. If your volumes turn out to be much higher than expected, we'll talk to you before anything changes.

Subscriptions are monthly rolling, with no minimum term. Cancel any time with 30 days' written notice.

Built around how your business works.

Every business runs a little differently. Our starting prices cover a standard installation, with options to connect additional enquiry channels, existing software and more advanced workflows.

Whether you need one straightforward automation or several systems working together, we'll recommend a setup that fits the way your business operates. You'll receive a clear quotation outlining what's included before any work begins.

Tell us what you need

Not sure which system you need? Tell us what's taking your time and we'll point you to the right one, or tell you honestly if a simpler option would do. Tell us about it

Ready to talk it through? Send an enquiry and choose the service you're interested in.