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Grow · The Marketing Edit

Marketing plans, campaigns and SEO that fit your business

Practical marketing plans and campaigns with clear deliverables, without a full agency retainer.

Who it's forService businesses, retailers, hospitality, beauty and local businesses with basic branding and real offers to promote.
How it fitsGrow covers marketing and ongoing SEO for established businesses. Technical website changes sit under Websites, and audits under Understand.

What a plan looks like

Twelve weeks, in an order you can follow

The 90-Day Marketing Roadmap turns your priorities into three measurable objectives and a week-by-week plan, with the channels and campaigns that suit your business.

Illustrative extract for a fictional café. Your plan is built around your own business.

Kiln & Crumb · 90-day roadmapObjective: 20% more weekday lunch customers
  1. Weeks 1–2PlanObjectives and offers agreed
  2. Weeks 3–4LaunchAutumn menu campaign
  3. Weeks 5–6BuildEmail list signup
  4. Weeks 7–8LocalGoogle profile refresh
  5. Weeks 9–10PushGift voucher campaign
  6. Weeks 11–12ReviewWhat worked, what's next
PlanningCampaignEmailSearch

* We confirm the exact scope and price in writing before you commit. Prices marked indicative are for newer services and may still change. No VAT is added. Pricing questions

Strategy and planning

Marketing Strategy Intensive

€399*No VAT added

A tailored 90-day marketing direction, worked out with you.

Suits: Owners who want a tailored plan and a proper conversation about it.

  • 60-minute workshop
  • Review of your website and social presence beforehand
  • 3 to 5 competitor snapshots
  • Audience and positioning review

See a sample strategy PDF sample for an invented business

What's included, delivery and what we need

Included

  • 60-minute workshop
  • Review of your website and social presence beforehand
  • 3 to 5 competitor snapshots
  • Audience and positioning review
  • Channel recommendations
  • Prioritised 90-day action plan with basic measures
  • 30-minute follow-up
  • 12 to 18-page branded report
  • One revision round

Not included

  • Full market research
  • Financial forecasting
  • Carrying out the plan
  • Detailed technical SEO audit
  • Ad campaign management
  • Unlimited support

Delivery

7 to 10 working days

What we need from you

The intake questionnaire and time for the workshop.

Enquire

90-Day Marketing Roadmap

€249*No VAT added

Your marketing priorities for the next quarter, in one clear plan.

Suits: Owners who need priorities and direction across a quarter.

  • 30-minute discovery call
  • 3-competitor snapshot
  • Audience and positioning assumptions
  • 3 measurable marketing objectives

See a sample roadmap PDF sample for an invented business

What's included, delivery and what we need

Included

  • 30-minute discovery call
  • 3-competitor snapshot
  • Audience and positioning assumptions
  • 3 measurable marketing objectives
  • Channel priorities and a 12-week activity plan
  • Approximate budget options
  • 6 campaign concepts
  • 10 to 15-page report and an editable action tracker
  • One consolidated revision round

Not included

  • Running the campaigns
  • Graphic design
  • Detailed SEO audit
  • Paid media set-up
  • Ongoing consultation
  • Guaranteed results

Delivery

5 to 7 working days

What we need from you

The intake questionnaire and time for the call.

Enquire

30-Day Marketing Calendar

€99*No VAT added

A month of marketing ideas and dates, planned for your business.

Suits: Established businesses with brand assets and active channels.

  • Intake questionnaire
  • 4 weekly campaign themes
  • 12 post ideas with short caption starters
  • One promotional email outline

See a sample calendar PDF sample for an invented business

What's included, delivery and what we need

Included

  • Intake questionnaire
  • 4 weekly campaign themes
  • 12 post ideas with short caption starters
  • One promotional email outline
  • Relevant dates and opportunities
  • Editable Google Sheet or PDF calendar
  • One factual correction round

Not included

  • Strategy call
  • Competitor deep-dive
  • Graphics or photography
  • Posting or scheduling
  • Sending emails
  • Paid ads

Delivery

3 to 5 working days

What we need from you

The intake questionnaire and the offers you want to promote.

Enquire

Campaigns

Campaign Kit

€299*No VAT added

A ready-to-run campaign for one offer, event or season.

Suits: Businesses promoting one defined offer at any time of year.

  • Campaign concept and 4-week rollout
  • 6 social graphics or templates with captions
  • 3 story designs
  • One promotional email draft

For Christmas packages, see Seasonal Offerings.

What's included, delivery and what we need

Included

  • Campaign concept and 4-week rollout
  • 6 social graphics or templates with captions
  • 3 story designs
  • One promotional email draft
  • Landing page text or website banner copy
  • Campaign checklist and suggested measures
  • One revision round

Not included

  • Ad spend or ad account management
  • Posting
  • Sending emails
  • Print design
  • Photography or video
  • Website changes
  • Guaranteed bookings or sales

Delivery

5 to 7 working days

What we need from you

Your confirmed offer, availability and terms.

Enquire

Customer Win-Back Campaign

€199*No VAT added

Messages that bring lapsed customers back.

Suits: Repeat-purchase or appointment businesses with permission to contact their customers.

  • A simple reactivation strategy
  • Who to contact and why
  • A 3-message email sequence or 3 SMS drafts (one channel)
  • Suggested timing, offer and call-to-action ideas

Want it sent automatically? That's a separate automation under Simplify.

What's included, delivery and what we need

Included

  • A simple reactivation strategy
  • Who to contact and why
  • A 3-message email sequence or 3 SMS drafts (one channel)
  • Suggested timing, offer and call-to-action ideas
  • Suppression and measurement checklist
  • One revision round

Not included

  • Accessing or sending to your customer list
  • Automation set-up
  • Data cleansing
  • Consent or legal advice
  • CRM integration

Delivery

4 to 5 working days

What we need from you

Confirmation that you have permission to contact the customers, and the offer.

Enquire

Email marketing

Email Campaign Copy Pack

€149*No VAT added

One email campaign, written and ready to paste into your platform.

Suits: Businesses with an existing permission-based email list and platform.

  • One campaign concept
  • 2 subject lines and preview text
  • 2 versions: one shorter, one fuller
  • One call to action
What's included, delivery and what we need

Included

  • One campaign concept
  • 2 subject lines and preview text
  • 2 versions: one shorter, one fuller
  • One call to action
  • Suggested audience and send timing
  • Plain-text and copy-ready formats
  • One revision round

Not included

  • Finding email addresses
  • Consent audit or legal advice
  • Platform set-up
  • HTML coding or design
  • Sending

Delivery

3 to 4 working days

What we need from you

The offer, your audience and any facts to include.

Enquire

Email Marketing Setup

From €249*No VAT added

An email platform set up properly, so you can run it yourself.

Suits: Owners who want a basic, well-built set-up they can manage themselves.

  • Set-up or review of one supported email platform
  • Help with sender details and domain authentication, where access permits
  • One branded reusable email template
  • One signup form and one welcome email draft
What's included, delivery and what we need

Included

  • Set-up or review of one supported email platform
  • Help with sender details and domain authentication, where access permits
  • One branded reusable email template
  • One signup form and one welcome email draft
  • Unsubscribe settings
  • Short handover guide, plus a test signup and test email

Not included

  • Legal compliance certification
  • Purchased mailing lists
  • Large database migrations
  • Ongoing sends
  • Complex CRM or shop integrations
  • Platform fees

Delivery

5 to 7 working days after access

What we need from you

Access to your email platform and domain settings, agreed in writing first.

Enquire

SEO

Local SEO Setup

€299No VAT addedIndicative price

Get your business set up to be found locally.

Suits: Local businesses eligible for a Google Business Profile.

  • Google Business Profile set-up or review, for eligible businesses
  • Business information made consistent
  • Local visibility checklist
What's included, delivery and what we need

Included

  • Google Business Profile set-up or review, for eligible businesses
  • Business information made consistent
  • Local visibility checklist

Not included

  • Ranking or enquiry guarantees
  • Profile verification outcomes
  • Ongoing management

What we need from you

Owner access to your profile and accurate business details.

Enquire

On-Page SEO Edit

From €349No VAT addedIndicative price

Improve how up to five of your existing pages show up in search.

Suits: Businesses with a website whose key pages aren't being found.

  • Up to 5 existing pages
  • Titles, descriptions, headings and content improvements
  • All changes approved by you first
What's included, delivery and what we need

Included

  • Up to 5 existing pages
  • Titles, descriptions, headings and content improvements
  • All changes approved by you first

Not included

  • New pages or rebuilds
  • Ranking guarantees
  • Basic metadata already included in a TDE website build

What we need from you

Access to make the agreed changes, or a developer who can.

Enquire

SEO Content Edit

€99per page · No VAT addedIndicative price

Rework one existing page so it answers what customers search for.

Suits: Businesses with one important page that needs work.

  • One existing page
  • Search-focused rewrite and structure
  • Your approval before anything changes
What's included, delivery and what we need

Included

  • One existing page
  • Search-focused rewrite and structure
  • Your approval before anything changes

Not included

  • New page creation
  • Ranking guarantees

What we need from you

The page you'd like improved.

Enquire

Monthly SEO Growth

From €249per month · No VAT addedIndicative price

Steady, capped SEO improvements every month.

Suits: Businesses that want ongoing search visibility work.

  • Monthly Search Console and Google Business Profile review
  • A capped set of improvements each month
  • Concise monthly report
What's included, delivery and what we need

Included

  • Monthly Search Console and Google Business Profile review
  • A capped set of improvements each month
  • Concise monthly report

Not included

  • Ranking or lead guarantees
  • Link building
  • Unlimited changes

What we need from you

Read-only access to Search Console and your profile, plus access for agreed changes.

Enquire

Ongoing support

Monthly Marketing Partner

From €299*per month · No VAT added

A consistent monthly plan and ready-to-post copy, which you publish yourself.

Suits: Businesses that want consistent help but will manage their own accounts.

  • 30-minute planning call each month
  • 4-week marketing calendar
  • 8 draft captions
  • 1 email campaign draft

Limited places while we pilot it.

See a sample monthly pack PDF sample for an invented business

What's included, delivery and what we need

Included

  • 30-minute planning call each month
  • 4-week marketing calendar
  • 8 draft captions
  • 1 email campaign draft
  • 1 campaign concept or promotional brief
  • One consolidated revision round
  • Monthly 1-page review based on data you supply

Not included

  • Posting or scheduling
  • Inbox or community management
  • Video shoots
  • Bespoke graphics
  • Website edits
  • Ads
  • Unlimited requests

Delivery

Suggested 3-month minimum for the trial

What we need from you

A monthly brief and feedback within 48 hours.

Enquire

Grow doesn't include posting, community management or paid advertising unless it's quoted separately.

Questions

Good to know

Do you post for us?

No. Grow services give you plans, copy and designs ready to use. You keep control of your accounts. Posting and ads aren't included unless quoted separately.

How is SEO here different from a website build?

Every website we build includes basic foundations such as page titles and headings. The SEO services here are the ongoing marketing work, and we won't charge twice for the same thing.

Can you guarantee more customers?

No. We don't promise rankings, followers, leads or sales. We promise clearly scoped work delivered on time.

Can I use my own email list?

Only for people who've given permission to hear from you. We don't source or buy lists.

Related services

Contact

Ask about a service

Choose the service you're interested in, or tell us what you need. We'll reply by email.

What happens next
  1. We reply by email to confirm the service is a good fit for you.
  2. We agree the scope, price and timing in writing.
  3. Work starts only once you've approved it. Payment details come with the written confirmation.

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